In any industry, the brand is equivalent to trust. The service personnel, managed by the company, is the key to keep the guests.

As we all know, the hotel is composed of many different functional departments. Today, many brand hotel companies have abandoned their own management of the hotel and choose the franchise. They license the brand to the property to earn benefits, limited service hotels and selected hotels are the most common.

The importance of brand value is beyond doubt. And today, the hotel is facing a lot of threats such as OTA and online short rents, we can not help but rethink - which can really keep the guests, the brand or hotel management company?

Living in a holiday hotel, guests will not think that his hotel is another brand, this idea is undoubtedly determined by the hotel's own design, including check in, open hotel lock just like electronic wireless door lock, dining experience and others. This also represents the traveler's expectations of the brand when choosing this hotel.

As the hotel ownership is not in the hands of hotel management company, when managing the hotel, their responsibility of the customer experience will be weakened. In fact, the franchisee or third party management company is in charge of the daily reception, so the franchisee or management company is the tangible representative and the specific performance of the brand.